We have well and truly entered the era of online shopping. Sure, we were drifting that way already with our debit/credit and all other cards at the ready – but we’re here to stay now. Due to the mass exodus from the streets (shopping centers) spurred on by the arrival of Covid-19, we’ve all taken to couch shopping. Or shopping wherever really.
With the main aim of stopping the spread, retail shops are shutting up worldwide and focusing on their online storefronts. The proof is in the pudding: According to the U.S. Census Bureau, consumers spent a whopping $211.5 billion during the second quarter on the e-commerce market. That’s a 31.8% growth, which has essentially never been witnessed before.
So, how do we adapt? What can we do without changing rooms, sales assistants, or even the touch or feel of clothes?
Surprisingly - a lot.
All we have to do is learn the right online shopping tactics, avail of some specialized apps, and voila! It’ll be like we never left the shop.
Let’s dive in and find out how we can transfer seamlessly into the online shopping world:
Picking the right clothes
An outfit can be the difference between a good day and a bad day. There’s just something in a matching outfit or one that’s true to our style that puts a spring in our step. No matter what happens – we look good, and we feel good. That’s important.
We shouldn’t give that up just because we’re shopping online. Yes, it’s true that you can’t match your clothes in traditional ways. There’s no more taking two pieces of clothing and trying them on at once. But how often are all the pieces of the perfect outfit in the same shop anyway?
With online shopping, you can scout out your dream pants on one side of the web before matching them with the “how could I match it with anything else” top from another website.
And when an internet connection is involved, borders don’t matter. There are no physical limits on what you decide to have delivered to your door. International trends are suddenly much more attainable. They’re even customizable as you click from tab to tab, mulling over what shoes to go with what skirt.
Moreover, in-store shopping limits you to the present inventory. Online, most retailers will ship out-of-stock products directly to their customers if asked.
There’s an endless stream of brands right at your fingertips and with competitive pricing to match! So, combing clothes has never been more strategic. Online marketplaces even supply a platform for sole-traders to showcase their goods.
So, with do much variety on your doorstep, mixing, matching, and combining can get overwhelming fast.
You’ll need to follow a few steps to make sure you get it right every time. Luckily, most of the steps are one-off; however, you can never be too detailed in the world of online shopping!
Here are some tried & tested steps to get your online shopping journey off the ground:
- Find a place where you can save your top-picks.
- Accurately measure your height, width, and other necessary bodily parameters.
- Search for modeled pictures of the garments to get an idea of how they’d look in real life or in motion.
- Adjust screen brightness settings to ensure that you’re getting an accurate representation of the product’s color.
- Check reviews to see if a specific retailer indulges in “vanity sizing.” This will give you an idea of whether or not you’ll have to upsize or downsize while making a purchase.
- Also, check reviews to get an idea of how reliable a retailer’s clothes are
- Hunt down some social media pictures of the garment you’re interested in for styling ideas.
- Keep open tabs to a maximum of 5 to not get overwhelmed or complicate things.
If you’re still not sure if two or more garments will work together – it’s time to split the screen! Load two garments onto two different windows. Size them down and place them side by side. At long last, you get to see your two preferred garments together without the real-life risk of taking them out of the shop! There’s no such thing as security alarms online.
Applications for outfit planning
But for some of us, it’s not that simple. Sure, those steps sound nice, but what if they don’t work? If you’re left yearning for a more authentic experience, then looking no further.
Why not enlist the help of some web-based apps and websites such as Chicisimo or Shoplook to help you optimize your look. These online fashion powerhouses give you the upper hand when it comes to the selection process. Chicismo is essentially an in-bedroom personal stylist. Without even needing to move from your bed, Chicisimo will cultivate, streamline, and optimize an outfit to suit your style. Planning an “all-eyes-on-me” look for when you can finally party again? Just let the algorithm know, and they’ll reach far and wide into the warehouses of the web to pull out only the best, sparkliest, and trendiest adornments.
By applying machine learning to user data, these apps can understand user tastes and produce classified clothes to match. It might be hard to believe that an app could have a grasp on contemporary fashion trends, but industry experts have sung its praises.
Overall, online shopping can be a positive experience
One often overlooked aspect of online shopping is that it’s an entirely personal experience. There are no sales assistants asking you what you’d like or making suggestions, no crowds of people swarming the racks – it’s just you.
Take advantage of this laid-back shopping atmosphere. Relinquish any of the everyday pressures of picking and choosing and remind yourself that all deliveries come with a receipt!
And most importantly
Remember that this is a time when you can revolutionize your look. If you’ve ever had a gripe with your style and how it reflects on you before – now’s your time to change it. Thanks to Covid, no one’s watching if you don’t want them to. You have the time, privacy, and freedom to try out new fashions, old fashions, and everything in-between.